Zillow just released a new intriguing feature to their arsenal this week. “Make Me Move” will allow home owners to post a price on their house without officially putting the house on the market.

So in other words, if a potential home buyer decides that he or she loves your house even though it is not officially listed on the market, he or she can log into Zillow to see what you would be willing to accept for the place if a buyer really had to have it. Best of all, this service, like all of the rest of Zillow’s services, is free.

In less than a year, the company claims to have 3.2 million users and 70 million home listings, so they are obviously trying to cash in on advertising revenue versus to pay to play business model.

For those of you unfamiliar with Zillow (www.zillow.com), they came on the the real estate scene early 2006 with an automated, free home appraisal service. You just type in any address and Zillow gives you an estimated value for the property. They even give you historical charts and graphs like you would see in a stock price.

Since then, they have added the ability for home owners and REALTORS to list properties as well as this new “Make Me Move” service.